A travel influencer can be described as a person who has the ability to influence the behaviour or opinions of others within the area of travel and tourism. Influencing is a popular and powerful method of marketing, whether this be intentional (i.e. through the use of sponsored posts or adverts) or unintentional (through an influencer simply discussing their experiences without an incentives from stakeholders).
To my surprise, there is currently very little known about these influencers- Who are they? Why do they ‘influence'? What are their demographics? What about remuneration? Whilst this information is surely extremely valuable to companies wishing to employ the use of influencers, there is currently a dearth of information in this domain.
SO I decided to investigate this myself! I will publish the findings once they are ready on the blog but for now I provide a list of super helpful influencers who were kind enough to contribute to my research (note-not all respondents requested to be included in the post).
oh great list! Thank you for the recommendation!
[…] You might also be interested in my post- ‘Travel Influencers to Follow in 2018’ […]
[…] and more people nowadays are becoming ‘influencers’. Whilst many people might think that this involves simply updating various social media channels […]
I can’t believe I am just discovering this now. Thank you so much for placing us on your list and hope you do enjoy following our adventures. If you ever want to learn more about us we would love to share with you and your audience. 🙂
Thanks Cydny, keep up the great work!
I am so honored to be included in your list of Influencers! Thank you so much, Hayley. And ps, I love your blog. I once had a dream of getting a PhD but I chose travel. You did both, AND have a family! You rock, sis.
You can do it too if you want to!!